The Emmitsburg News-Journal will be supported by both sponsors and advertisers, taking on a "National Public Radio-style" approach to funding. Like any paper, advertising will play a pivotal role, but not at the expense of the development of good quality content. The development of a sponsor-based paper will help support an endowment fund allowing the paper to continue being published with the highest quality content. Even in the harshest of economic conditions this paper will continue to be a top priority for all of us. All contributions are welcomed.

The London Financial Times is the world's most informative and respected newspaper. Unlike many newspapers, which are usually thrown away, the London Financial Times draws its reader in with one insightful article after another.  It introduces the reader to subjects and topics that one could not read about anywhere else. Because the Times focuses on quality content, it’s not unusual to read three or four pages in a row without a single ad.

The Emmitsburg Dispatch set the bar for how to manage and solicit content for a community paper. Working for its creators, Bo & Jean Cadle, was a pure pleasure, an environment we hope to recreate for our writers in the Emmitsburg News-Journal. Within its pages readers will be able to keep abreast of town government and county affairs through in-depth news reports on community affairs and the town’s activities. Reported news is gathered from members of the community including the local fire companies, the Lions Club, and the business community. The paper allows for members of the community to plan their weeks around community events, activities, and entertainment while being enlightened by thoughtful and creative writing from members of the community.